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  • From John Langford, ex Chair of TCS:
    'He never put this much effort in when he worked for me.'
  • From Frank Hutton's blog:
    'At worst, it's a great read with a masterful turn of phrase. At best, it actually has some insight without the sycophantic stuff you might find elsewhere in the pages (on and offline) of other 'reputable' sites. Thump into your favourites and remember why you got into this business.'

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September 15, 2008


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Noel Thomas

Getting a client to sign off a website like this is a real hard slog. 'You want me to spend how much on something that says nothing about us!?' was probably heard at some point before it went live, so hats off on getting this one past the purse holder.

Think it falls down, as a lot of these things do, when the fake website is more exciting and interactive than the real website.

A little bit more time spent on the Zurich site could have made the transition between the two slicker, and the site itself as interesting and interactive as it's fake predecessor.


Poor Nick Knowles. Reduced to rec ad.

I guess his agent couldn’t land him the Admiral Insurance gig.

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