Unless you're into betting you might not know much about Paddy Power, the Dublin-based bookmakers. Maybe you've stood on a high street stroking your chin and wondering whether 'Paddy Power' is an actual bloke called Paddy. Maybe you've seen their relentlessly risque advertising (example below) or read that they're often in conflict with the ASA and animal rights organisations. (Their Spanish site takes bets on how many ears will be taken off in bullfights.)
But take a look at the Paddy Power sites and you'll discover they're more robust a proposition than you may have thought. Recruitment-wise, they have a vanity URL (www.workwithpaddy.com), a graduate recruitment scheme, links to a Facebook page and most interesting of all, their 'Our Experience' section.
I don't think I've seen one of these before. It's basically a list (with logos) of the companies Paddy Power has hired people from. It's a pretty illustrious list, as it happens - Accenture, Google, Yahoo!, Innocent Drinks, Channel 4, and more.
Why's it there? They say it's to help us understand we don't need experience of the betting industry to apply. But I think there's something more to it than that: they rightly suspect that many people will be sniffy about joining what they perceive to be a chain of shonky Irish betting shops, and this is a nifty way of pointing out that the team behind them is actually a pretty classy outfit.
Find out more about their 'funny and often controversial' product advertising here.
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