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  • From John Langford, ex Chair of TCS:
    'He never put this much effort in when he worked for me.'
  • From Frank Hutton's blog:
    'At worst, it's a great read with a masterful turn of phrase. At best, it actually has some insight without the sycophantic stuff you might find elsewhere in the pages (on and offline) of other 'reputable' sites. Thump into your favourites and remember why you got into this business.'

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January 29, 2009


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Alex Hens

Fair observations excellently (as usual) made.

I think it's hard to point at those companies in administration as culprits though - because whether they had a website editor or not (and because they're HR projects that almost certainly got treated as you suggest in your "Boating lake" analogy and so won't have - in my experience), anyone who might have been responsible for doing the updates are currently out there desperately leafing through other websites to find a new job themselves.

What you almost certainly have in that case (and in at least one of the cases I know this to be so) is a stand alone career website residing on their Rec Ad Agencies server which will be taken it down only when they remember / do a spring clean of the server and realise it's still up.

But as for those organisations that are still operating and have ambitions and expectations to be recruiting again one day - then you're absolutely right. To devalue the employer banding messages with such pure neglect and laziness is a terrible crime.

Remember: An employer brand is for life - not just for website launch day!


You can still apply for a job at Barratts seemingly. And the Woolies’ graduate scheme. Perhaps we should give both of them a go and use the experience as the starting point for a hilarious Danny Wallace style bestseller. It might be a tragic and futile exercise. But it’s probably no more tragic or futile than what I’m trying to do at the moment (get another job in rec ad.)

A fine post, though. And nice to see someone tackling the issue of recruitment advertising and the recession head on. To be fair, I don’t know how anyone could write a standard recruitment ad these days. Take the “growth”, “exciting”, and “opportunity” out and what’s left? An empty shell, that’s what. Recruitment advertising is, by its very nature, optimistic (offering us a better, brighter future). In order to write in this climate, you’d need to stick plugs in your ears and sing tra-la-la...

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