On the subject of ubiquitous advertising, how about that one that's all over the tube, encouraging people to join the Metropolitan Police as volunteers?
It has the headline 'Last night a DJ saved my life' in different shades of neon. It's a good piece of work, despite the fact that there are more numbers in the response para than Russell Brand has in his address book. And its massive exposure begs the question of whether are not any more campaigns executions were, or should have been, considered. Me, I'd like to see 'Last night a plasterer pushed me down the stairs', or possibly 'Last night a mechanic was justifiably accused of institutional racism'.
Anyway, the thing that always gets me on these posters is the bit right at the bottom:
Which is a lovely bit of weird. I can only imagine it went in against the designer's will, with the Account Director demanding it be inserted because it was the client's idea. It certainly seems inconsistent in terms of copy tonality and typography.
Maybe the Account Director even put it in him or herself, breaking into the studio early one morning after a night on the sauce, and selecting a nice script typeface because that's how they used to do it back in the seventies.
Obviously playing good copywriter, bad copywriter.
Posted by: John L | March 18, 2009 at 06:50 PM
I can live with the strapline. It's the opener that does it for me: "Whether your job involves mixing tracks, drinks or cement..."
Every time I read that, a little part of me dies.
Posted by: local_celebrity | April 08, 2009 at 12:46 AM