Oz construction firm calls spade a spade

Sometimes you have to hand it to the Australians - why bother poncing around with overly fancy headlines when something as straightforward as this tells the story perfectly?

I like to think that the two blokes in the picture are debating whether or not the headline adequately reflects the key principles of the VDM employer brand paradigm.

This is my second favourite 'Ronseal' job ad. At TCS, we once ran a client-written ad for BSI with the heading 'Looking for a job?' It ran in the recruitment classifieds, of course.

Thanks to Mel Hirst at ReAgent for sending this over.

Comments

[local_celebrity]

Fab find. The tone of that headline is so flat and weary, it's as if they're hiring against their will.